Stop Paying Ad Platforms for Organic Sales
Strip away organic credit to reveal your True Incremental CAC and ROAS. See what your marketing spend is actually generating.
Incrementality Calculator
Enter your platform-reported metrics to reveal true business impact
Platform ReportedTrue Business Impact
Customer Acquisition Cost
$50.00
Platform CAC
$66.67
True iCAC
Return on Ad Spend
4.00x
Platform ROAS
3.00x
True iROAS
Incrementality Benchmark Matrix
Typical incrementality rates by channel and business type (%)
| Channel | Startup DTC | Established Retail | High-Ticket DTC | SMB SaaS | Marketplace |
|---|---|---|---|---|---|
| Meta Prospecting | 85% | 60% | 80% | 65% | 70% |
| Non-Brand SEM | 70% | 55% | 65% | 80% | 60% |
| Meta Retargeting | 50% | 20% | 65% | 40% | 15% |
| Brand SEM | 40% | 5% | 20% | 15% | 10% |
High (70%+)
Medium (50-69%)
Low (30-49%)
Very Low (<30%)